About

The Better Place was born in Morocco, created by two Brazilians who were tired of watching the same story repeat itself in every “tourist paradise.”

 

Led by Aurora - a digital nomad who’s lived in more than 10 countries -we exist to challenge the way people travel, and to offer something better, for both locals and visitors. What started as a personal rebellion against xenophobia, fetishization, and ignorance turned into a platform where people from different parts of the world can connect with honesty, dignity, and respect.

 

Our mission is to educate travelers about the real impact their presence has on the places they visit - and on the people who live there. We actively fight against sex tourism, colonialist fantasies, and the kind of ignorance that turns entire communities into backdrops for someone else’s selfies.

 

Through our experiences, we give locals the opportunity to speak for themselves, to share what they love, what hurts, and what they want you to know - even if what they want is for you to leave.

 

We don’t believe tourism should exist only for the tourist. And we don’t pretend every local is grateful to see you. At THE BETTER PLACE, we invite you into spaces where you’re not the center of the story - you’re just a guest. A guest who listens. A guest who learns. A guest who pays fairly and respects boundaries. It’s not always comfortable, and that’s exactly the point. If you’re ready to experience a world that doesn’t exist to please you, you’ve just found your people.

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Together, we work to create spaces where locals lead the narrative, where experiences challenge rather than entertain, and where every conversation moves us closer to a version of tourism that makes people feel respected, not consumed.